HBS Club of Chicago

The 2012 Super Bowl promises to be another remarkable marketing event, featuring many of the best advertisers in the world. This year, companies are paying about $3 million for each thirty second spot.

Join Tim Calkins for a look at the highs and lows of the 2012 Super Bowl advertising. Who did well? Who missed? And what does all this mean for business leaders?

About Our Speaker

Tim Calkins is clinical professor of marketing at Northwestern University’s Kellogg School of Management. He is the author of Breakthrough Marketing Plans and co-editor of Kellogg on Branding. Tim teaches marketing strategy, branding and biomedical marketing. Tim is a widely cited expert on marketing issues; he has been quoted in all the major newspapers and appeared on CBS, ABC, NBC, Fox and other major media outlets. He has led the Kellogg Super Bowl Advertising Review for the past seven years.

Tim began his career at Booz Allen and Hamilton and spent 11 years in marketing at Kraft Foods. He started teaching at Kellogg in 1998. In 2006 Tim received the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management. Tim received his B.A. from Yale before attending HBS.

Event Details
DATE:  Thursday, February 9th , 2012
TIME: 7:30 a.m. - 9:00 a.m.
LOCATION: University Club of Chicago
                    76 East Monroe Street
                  Breakfast will be provided

COST:
HBSCC Patron and Patron & Guest Pass members: $25

HBSCC Regular members and their guests: $45/person

Non-members of HBSCC: $65/person

RESERVATION DEADLINE: Monday, February 6th

Click here to buy tickets!!!

CANCELLATION POLICY: All cancellations must be received within two (2) business days of the event or the attendee who made the reservation will be charged, regardless of participation, due to costs associated with the reservation.

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