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Virtual Learning Series with HBS Professor Geoffrey Jones |
Tuesday, October 19, 11:00 a.m.-12:00 p.m.
Beauty Imagined: A History of the Global Beauty Industry
The
global beauty business permeates our lives, influencing how we perceive
ourselves and what it is to be beautiful. The brands and firms that
have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal and Shiseido, have imagined beauty for us.
In
"Beauty Imagined," Geoffrey Jones takes an in-depth look at the global
beauty industry from its emergence in the nineteenth century to the
present day, exploring how today's global giants grew. He shows how
successive generations of entrepreneurs built both the brands that shaped
perceptions of beauty and the business organizations needed to market
them. They democratized access to beauty products--once the privilege of
elites--but they also defined the gender and ethnic borders of beauty
and beauty's association with a handful of cities, notably Paris and, later,
New York.
Today
globalization is changing the beauty industry again; its impact can be
seen in a range of competing strategies. Jones shows how global brands
have swept into China, Russia and India, but, at the same time, these
brands are being challenged to respond to a far greater diversity of cultures and
lifestyles as new markets are opened up worldwide. In the twenty first
century, beauty is again being re-imagined anew.
Geoffrey Jones is the Isidor Straus Professor of Business History. He
holds BA, MA and PhD degrees from Cambridge University, UK, and an
honorary Doctorate in Economics and Business Administration from
Copenhagen Business School. He taught previously at the London School of
Economics, and Cambridge and Reading Universities in the UK,
and has held Visiting Professorships at Gakushuin University, Tokyo,
Erasmus University, Rotterdam, and Universidad de los Andes, Bogota.
Elsewhere at Harvard, he serves on the faculty committee of the
Reischauer Institute of Japanese Studies and on the Policy Committee of
the David Rockefeller Center for Latin American Studies.
REGISTER: For Paid Alumni Club Members Only. This event is free. To register for this limited capacity event, please use the link below ("Click here to buy tickets!!!), call 847-256-4846, or fax your reservation to 847-256-5601. You must R.S.V.P. by end of day on Monday, October 18. The call-in details will be emailed to you as soon as the club receives them.
The Centennial Virtual Learning Series consists of one-hour conference calls featuring an HBS professor or other featured speaker discussing a topic of significant interest followed by a Q&A session, where alumni have the opportunity to pose questions in real time (via email). Upcoming event information Officers' Lounge
Click here to buy tickets!!!
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Event Dashboard:
When: Tuesday, 10/19/10 at 11:00am - 12:00pm | iCal
Look Who's Coming:
Brian Durst Tamara Jurgenson ... a total of 2 guests. Note: to opt out from this list please sign in, go to My Account and change your preferences under My RSVPs.
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