HBS Club of Chicago

Details of the Presentation and Dialog Session

While most of the social media talk and hype has been around Facebook, Twitter and the like, a more significant transformation is taking place in our society, belief systems and commerce. Glenn steps out of the tunnel vision of “social media” to look at the “big picture” where mass marketing and mass media consumption is making way to a new social empowerment where consumers and customers now define brand value and relevance. Glenn provides a sweeping overview of emerging social business processes and tactics such as private user communities, enterprise microblogging, peer influence mapping, user-generated content, product development crowd sourcing, as well as the impact that content portability will have as it decouples from the publishing website and is redefined contextually as it travels to other web environments.

Glenn is one of the quintessential “left brain, right brain” – having worked as an advertising copywriter, strategic brand marketer, Internet business strategist, qualitative market researcher and pharmaceutical influence mapper. Glenn spent his early career in consumer sales promotions and trade marketing for such major consumer packaged goods companies as Nestle USA. He subsequently led strategic creative engagements for medical device, pharmaceutical and biotech clients including Baxter Healthcare and Toshiba Medical Imaging Systems. Later he led qualitative marketing research engagements for such clients as McDonald’s and Turner Broadcasting. As VP Internet Business Strategy at Citigroup, he moved the charge card portfolio branded websites from the static to the dynamic web. After Citigroup, Glenn returned to pharmaceutical and biotech where he led thought leader identification, profiling and qualitative research projects for such clients as Abbott Laboratories, Medtronics and Takeda Pharmaceuticals North America. Glenn founded Social Media Moves in 2008 to consult companies on social media branding and social business process strategies. Glenn blogs about influence in this world in which we live.

Event Details
We will meet again in the back room of Max & Benny's, a wonderful deli with a terrific breakfast buffet.
DATE: Thursday, December 10, 2009
TIME: 7:30 a.m. – 9:00 a.m.
7:30 a.m. - 8:00 a.m. - Networking and breakfast
8:00 a.m. - 8:10 a.m. - Announcements
8:10 a.m. - 9:00 a.m. - Presentation
LOCATION: Max & Benny’s (Brookside Shopping Center), 461 Waukegan Road, Northbrook, Illinois
COST: Please prepay now through the club website
HBSCC members (with prepaid reservation): $15.00; HBSCC members (without prepaid reservation): $20.00
HBSCC Patron and Patron Plus Guest Pass members: FREE!
Non-members of HBSCC and Guests: $25.00

RESERVE NOW! (Deadline for R.S.V.P.'s is Wednesday, December 9th)
(Please R.S.V.P. now through the club website -- we no longer use the separate Yahoo email.)

CANCELLATION POLICY: All cancellations must be received within two (2) business days of the event or the attendee who made the reservation will be charged, regardless of participation, due to costs associated with the reservation.

We meet the second Thursday morning of every month. We are working on filling our speaker list for the fall. If you would like to present or have a suggestion for a presenter, please let Jon Paul know.

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Harvard Business School Club of Chicago
P.O. Box 350
Kenilworth, IL 60043-0350
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