The 2010 Super Bowl promises to be another remarkable advertising
event, featuring some of the best marketers in the world.
Join three advertising experts for a look at the highs and lows of
the 2010 Super Bowl. Who won? Who lost?
And what can we all learn?
About Our Speakers
Tim Calkins teaches marketing strategy, branding and bio-medical marketing at Northwestern University’s
Kellogg School of Management. For the past seven years he has led the Kellogg Super Bowl advertising
review. Tim’s observations on the game
have been widely quoted in the media; he has appeared on CBS, ABC, NBC, Fox and
other major media outlets. He is the author of Breakthrough Marketing Plans (Palgrave, 2008) and co-editor of Kellogg on Branding
(Wiley, 2005). Tim works with major corporations around the world on
marketing strategy issues. He has appeared on NBC, CBS, ABC, Fox, CNBC
and NPR.
Tim began his career at Booz Allen and Hamilton and spent 11 years in
marketing at Kraft Foods. He started teaching at Kellogg in 1998. In
2006 Tim received the Lawrence G. Lavengood Outstanding Professor of
the Year Award, the top teaching award at the Kellogg School of
Management. Tim received his B.A. from Yale before attending HBS.
Lewis Lazare
is one of Chicago’s top media journalists. He has written the Media Mix
column for the Chicago Sun-Times for the past five-and-a-half years.
Each year Lewis reviews
the Super Bowl advertising in his column.
He is a widely respected and quoted advertising expert.
Marty Kohr is a seasoned advertising veteran. He spent 34 years creating spots at agencies
including DDB, Y&R and Hal Riney.
For many years Marty led creative development for Budweiser, the largest
advertiser for the Super Bowl. He currently
is on the faculty at Northwestern University’s Medill School of Journalism.
RESERVE NOW! (Registration deadline: Monday, February 8th)
DATE: Wednesday, February 10, 2010
TIME: 7:30 a.m. - 9:00 a.m.
LOCATION: McDermott Will & Emery, 227 West Monroe Street, 45th Floor, Rooms F/G/H, Chicago
Assorted light pastries and beverages will be provided.
COST:
HBSCC Patron and Patron & Guest Pass members: Free
HBSCC Regular members and their guests: $15/person
Non-members of HBSCC: $25/person
CANCELLATION POLICY: All cancellations must be received
within two (2) business days of the event or the attendee who made the
reservation will be charged, regardless of participation, due to costs
associated with the reservation.
Click here to buy tickets!!!
